Q&A With Biird Co-Founder Andrea On Creating Beautiful Sex Toys

Inside Biird: Andrea Discusses Design, Wellness & Modern Pleasure

Over the years, I’ve watched a lot of adult brands come and go, but every now and then one stands out for doing things differently. Biird caught my attention because the products felt approachable without losing quality, and the design language felt genuinely modern instead of trying too hard to shock people.

I recently sat down with Biird co-founder Andrea to talk about the inspiration behind the brand, how the company approaches product design, why accessibility matters for first-time buyers, and where the sexual wellness space is heading next.

Meet Andrea From Biird

Rick: Can you introduce yourself and your role at Biird?

Andrea: I’m Andrea, co-founder of Biird. I lead product development, brand direction, and overall strategy. In practice, that means shaping what we build, how it looks and feels, and making sure everything aligns with a clear point of view. The goal is consistency across product, packaging, and communication, not just launching new items.

Why Biird Was Created

Rick: What inspired the founding of Biird?

Andrea: We saw a category that had not evolved in line with modern consumer expectations. Products were either overly clinical or overly explicit, with very little in between.

At the same time, people were becoming more comfortable integrating design and self-care into their daily lives. There was a clear opportunity to create products that felt considered, aesthetically pleasing, and normal to own. That is the gap Biird was built to fill.

Building The Biird Brand Identity

Rick: How did four industry veterans coming together shape the brand’s identity?

Andrea: It allowed us to move with more intention from the start. We had all spent years in the industry and understood both the commercial dynamics and the common mistakes.

That meant we could avoid short-term thinking and build something more durable. The brand was defined early around design, usability, and long-term relevance, rather than chasing trends.

The Story Behind Biird’s Signature Design Style

Rick: How did you land on Biird’s signature pastel, design-object aesthetic?

Andrea: The starting point was removing the need to hide the product. That changes how people perceive and interact with it.

We focused on softer colors, clean forms, and proportions that feel closer to design objects than traditional devices. The aesthetic is not just about appearance. It reduces intimidation, especially for first-time users, and helps position the product as part of a broader lifestyle rather than a separate category.

Why Material Quality Matters

Rick: Why extra-thick medical-grade silicone, and what does it change about the experience?

Andrea: It has a direct impact on both feel and control. Thicker silicone creates a more cushioned, responsive surface that adapts better to pressure and movement.

It also improves durability and gives a more substantial, high-quality feel in hand. These are small details individually, but together they significantly affect how the product is perceived and how comfortable it is to use over time.

Winning The iF Design Award

Rick: What did winning the iF Design Award mean for Biird?

Andrea: The iF Design Award is one of the more established global design benchmarks. For us, it validated that our approach to product design stands on its own, beyond the category we operate in.

It also helps shift perception externally. It signals to partners and customers that these products are being evaluated against broader consumer product standards, not just within a niche.

Sustainability, Longevity & Tree Planting

Rick: How did sustainability and tree-planting become core to your mission?

Andrea: We approached sustainability from a practical angle. Instead of broad claims, we focused on actions that are easy to understand and track.

Tree planting was a straightforward way to link each purchase to a positive outcome. At the same time, we prioritize product longevity through material choices and build quality. A product that lasts longer reduces replacement cycles and overall waste, which is often more impactful than surface-level changes.

Designing For Different Bodies & Preferences

Rick: How do you design products that work across such a diverse range of bodies?

Andrea: There is no meaningful “average” user in this category, so designing around one does not work.

We focus on flexibility and adjustability. That includes a wide range of intensity levels, materials that respond to different types of contact, and shapes that allow for variation in positioning. Testing across different users is also critical to avoid designing in a vacuum.

The objective is not to create a single perfect experience, but to give users enough control to find what works for them.

Making First-Time Buyers Feel Comfortable

Rick: How does Biird help first-time buyers feel at ease?

Andrea: A large part of it is reducing friction. Visually, the products are approachable and not intimidating. In communication, we keep the tone clear and avoid unnecessary complexity.

On the product side, controls are intuitive and intensity builds gradually. This allows users to explore without feeling overwhelmed. The overall experience is designed to feel straightforward from the first interaction.

The Ongoing Fight Against Sexual Wellness Censorship

Rick: Where does the fight against sexual wellness censorship stand today?

Andrea: There has been some progress, but it remains inconsistent across platforms. Restrictions on advertising and content still limit how brands can communicate and educate.

As a result, brands need to be more deliberate in how they build trust and reach their audience. It has pushed more focus toward direct channels, community building, and stronger brand identity rather than relying heavily on paid visibility.

Advice For People Trying Biird For The First Time

Rick: What would you say to someone hesitant to try Biird for the first time?

Andrea: Start with curiosity rather than expectation. There is no single correct way to use these products.

They are designed to be intuitive and gradual, so you can explore at your own pace. The important part is removing pressure and allowing space to understand your own preferences.

What’s Next For Biird?

Rick: Where is Biird headed in the next five years?

Andrea: The focus is on depth rather than just expansion. That means refining materials, improving product performance, and continuing to elevate design.

At the same time, we are building a brand that extends beyond individual products. The long-term objective is to define a standard for how this category should look and feel, rather than simply adding more items to a catalog.

My Take After Speaking With Biird Co-Founder Andrea

After spending more than three decades in the adult industry, I’ve learned pretty quickly which brands are simply following trends and which ones actually care about what they’re building. Speaking with Andrea, it was obvious Biird falls into the second group.

What stood out to me most was how much thought goes into the details. Not just the appearance of the products, but how people feel using them, displaying them, and even shopping for them in the first place. That kind of thinking usually comes from people who genuinely understand the space instead of just trying to sell into it.

I also respect that Biird seems focused on building something long-term rather than constantly chasing shock value or gimmicks. In an industry that still leans heavily on extremes sometimes, that approach genuinely feels refreshing.

Big thanks to Andrea for taking the time to answer my questions and share more about the thinking behind the brand.

Rick

Meet Rick, Adultsmart’s owner with 35+ years in the adult industry. A sex blogger, advocate for gender and sexuality equality, offering a diverse product range.

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