ROMP by Lovehoney was created to make body-safe pleasure products easier to access. Vicki Freind explains the brand’s purpose, Pleasure Air Technology, customer focus and plans for the years ahead.
How ROMP by Lovehoney Makes Pleasure More Accessible
ROMP by Lovehoney is a pleasure brand designed for everyone, not just those already familiar with sexual wellness. Born out of the Lovehoney Group, the same company behind Womanizer and We-Vibe, ROMP was created to make high-quality, body-safe pleasure products accessible to more people by reducing the barriers of price, stigma and complexity.
We sat down with Vicki Freind from Lovehoney Group to hear the story behind ROMP, how Pleasure Air Technology works and what the brand is working towards. It is an open conversation about making pleasure products feel more welcoming, affordable and easier to understand.
Watch the ROMP Pulse Rabbit Video
ROMP Pulse Rabbit VibratorSee the Lovehoney ROMP Pulse Rabbit Vibrator and its dual-stimulation design in this short product video. This video is useful if you want to see:
Click the image to watch the full video on YouTube. |
About ROMP by Lovehoney
Every ROMP product is made with body-safe silicone and ABS plastic, is fully waterproof, USB rechargeable, and designed to be intuitive from the very first use. The range spans clitoral stimulators, rabbit vibrators, wearables, and air pulse technology, all priced to make the first step into pleasure feel easy, not intimidating.
ROMP’s signature Pleasure Air Technology uses gentle rhythmic air pulses to stimulate the clitoris without direct contact. It creates a sensation many users describe as more intense and more comfortable than traditional vibration, particularly for those with higher sensitivity.
What sets ROMP apart within the Lovehoney Group portfolio isn’t just price. It’s the brand’s commitment to being the most welcoming entry point in the category. The products are designed to look good, feel good, and work without needing a manual. You could leave most of them on a shelf without anyone knowing what they are.
Available exclusively at Adultsmart Australia, the ROMP range represents some of the best value in women’s sexual wellness. The Mother’s Day bundle brings four of their most popular products together in one gift-ready set, including the ROMP Jazz Rabbit Vibrator.
Meet Vicki Freind
Vicki Freind
National Account Manager B2B
Sales and Marketing AUS/NZ
Lovehoney Group
Vicki helps shape how ROMP is presented across Australia and New Zealand, with a focus on accessible pleasure, strong retail partnerships and clear brand positioning.
Can you introduce yourself and your role at ROMP?
Vicki: I’m Vicki Freind, National Account Manager B2B for Sales and Marketing across Australia and New Zealand at Lovehoney Group. My role involves supporting how ROMP is positioned in market, building strong retail relationships, and helping ensure the brand stays true to its mission of making pleasure approachable and accessible.
The ROMP Brand Story
What was the core idea behind launching ROMP as a brand?
Vicki: ROMP was created to remove the barriers that stop people from exploring pleasure, whether that’s price, stigma, or feeling overwhelmed by overly complex products. The idea was simple: design high-quality, body-safe toys that are easy to use, thoughtfully designed, and priced so more people can say “yes” to trying something new.
ROMP sits within the Lovehoney Group alongside premium brands like Womanizer and We-Vibe. How does ROMP carve out its own identity in that family?
Vicki: ROMP is the most approachable entry point in the portfolio. Where brands like Womanizer and We-Vibe focus on premium innovation and luxury experiences, ROMP is about simplicity, playfulness, and accessibility. We’re often someone’s first step into pleasure products, and we take that responsibility seriously by making sure the experience feels welcoming, not intimidating.
What does making sexual pleasure accessible to everyone mean in practice?
Vicki: It means three things: emotional accessibility, the benefits of confidence and ease, and affordability. We focus on creating products that help people feel comfortable, curious, and empowered in their own bodies. Our designs are intuitive and easy to use, so there’s no pressure or confusion, just a positive, enjoyable experience. And we keep our products affordable without compromising on safety, so more people can explore pleasure on their own terms.
How Pleasure Air Technology Works
How does ROMP’s Pleasure Air Technology work?
Vicki: Our Pleasure Air Technology uses gentle pulses of air pressure to create a suction-like sensation around the clitoris without direct contact. Instead of traditional vibration, it stimulates nerve endings through rhythmic air waves, which many users find leads to more intense and faster orgasms, especially for those who may find direct vibration too strong.
How do you balance affordability with body-safe quality materials?
Vicki: We prioritize materials like body-safe silicone and ABS plastic and streamline everything else. Instead of adding unnecessary features, we focus on what actually enhances the experience. Efficient design and production allow us to keep costs down without cutting corners on safety or durability.
How do you decide what products to build next?
Vicki: It’s a mix of customer insights, market trends, and gap identification. We ask: what feels missing for someone just starting out? Where are people confused or undeserved? Then we design products that simplify those experiences, whether that’s a more ergonomic shape, fewer but better settings, or multi-use functionality.
The ROMP Customer Experience
What does a first-time buyer typically experience with ROMP?
Vicki: Our goal is to spark curiosity and build confidence in every customer. We want our products to feel approachable, intuitive, and easy to understand, something that invites exploration rather than hesitation. From packaging to instructions to design, every detail is crafted to remove uncertainty and instill a sense of ease and self-assurance. At the end of the day, everything we do is centered around one thing: delivering great pleasure.
How does ROMP approach inclusivity across different bodies and experience levels?
Vicki: We design with a wide range of users in mind, including different sensitivities, anatomies, and levels of experience. That means offering a variety of shapes, intensity levels, and straightforward controls. Inclusivity also shows up in our language and visuals. We aim to reflect real people, not a narrow idea of who pleasure is for.
What would you say to someone embarrassed to buy their first sex toy?
Vicki: You’re not alone, and there’s nothing unusual about wanting to explore your own pleasure. Think of it as part of understanding your body, just like any other aspect of well-being. Start simple, choose something that feels approachable, and remember: this is for you, at your pace.
How does customer feedback shape your product road-map?
Vicki: It’s central to everything we do. Reviews, surveys, and direct feedback tell us what’s working and what isn’t. Sometimes it’s small adjustments, like button placement or noise levels, and sometimes it inspires entirely new product directions. Our goal is to evolve alongside our customers.
What’s the biggest misconception about affordable pleasure products?
Vicki: That “affordable” means “cheap” in quality or experience. In reality, thoughtful design and focused features can deliver a great experience without a premium price tag. It’s not about doing less. It’s about doing the right things well.
Where ROMP Is Headed
Where is ROMP headed in the next five years?
Vicki: We’re growing our range with intention, staying grounded in what defines us: approachable, body-safe products thoughtfully designed for real people. You’ll see more innovation that keeps things simple yet deeply satisfying, with designs that embrace a wider spectrum of bodies, preferences, and pleasure journeys.
Just as importantly, we’re continuing to champion open, stigma-free conversations around pleasure, because we believe it’s a natural, positive part of everyday well-being, not something to be hidden or complicated. Every step forward for ROMP is about making pleasure feel easier to access, easier to understand, and ultimately, more enjoyable for everyone.
Thoughts From Adultsmart
We’re proud to be an authorized ROMP by Lovehoney stockist here at Adultsmart. Thank you to Vicki Freind and the Lovehoney Group for taking the time to sit down with us. Conversations like this are exactly why we love what we do.
Whether you’re buying your first toy or adding to a collection, the ROMP Mother’s Day bundle is one of the best value pleasure sets we’ve ever stocked. You can shop the current Mother’s Day discounts at Adultsmart.
Sorry you missed this giveaway! Keep an eye on Adultsmart for our regular giveaways, sales and discounts. You can still view the closed Mother’s Day giveaway.
Pleasure to the People.
The Adultsmart Team
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