Rick Vermunt: Owner of Adultsmart and Veteran of the Adult Industry
Rick Vermunt owner of Adultsmart, is a respected figure in the adult industry, with more than 30 years of hands-on experience. As the mind behind one of Australia’s most recognised adult lifestyle blogs and online shops, Rick’s impact spans both commerce and education. His dedication to the industry earned him a place in the Eros Hall of Fame, awarded by the Australian Adults Only Association, a rare honour that reflects his long-standing contribution to sex-positive culture and adult retail.
Beyond running a business, Rick is an active voice in the online space. He uses his platform to inform, engage, and encourage open discussion about adult lifestyles, sex education, and gender diversity. His blog, Adultsmart, is not just a sales platform. It’s a hub for learning and conversation about intimacy, pleasure, and relationships.
Two of Rick’s Most-Read Articles – Rick Vermunt Owner
Surprising Penis Facts
Rick brings humour and knowledge together in this entertaining yet informative read. The article explores lesser-known truths about penises, from biology to cultural myths, offering surprising insights for readers of all backgrounds
Read the full article here
Bullet Vibrators Buyers Guide
In this guide, Rick breaks down the ins and outs of bullet vibrators, one of the most popular toy categories. With tips on materials, features, and what to look for depending on your experience level, this piece helps readers make informed purchasing decisions
Read the full article here
Sharing Experience Through Writing
Rick isn’t just a retailer. He’s a storyteller and educator. As a seasoned sex blogger, Rick writes from lived experience and professional insight. His articles combine fact-based research with approachable language, helping to make sex and relationships easier to understand.
Rick’s work has been featured on major platforms including Huffington Post, Elle, Men’s Health, and Medium, where he continues to provide thought-provoking takes on topics often considered taboo. His reach spans casual readers and academic discussions, allowing a wide audience to engage with adult wellness in a realistic and open-minded way.
His approach makes sexuality feel less clinical and more human. Whether writing about toys, intimacy, or cultural attitudes toward sex, Rick focuses on inclusivity, respect, and facts. This tone makes his writing accessible while still being informative.
Advocacy and Inclusivity at the Forefront – Rick Vermunt Owner
One of Rick’s defining qualities is his ongoing advocacy for gender and sexual equality. His content consistently pushes back against outdated norms and embraces diverse perspectives. Under his leadership, Adultsmart has become a welcoming space for people of all identities—gay, straight, trans, non-binary, and beyond.
Rick’s blog doesn’t shy away from real issues. Articles often explore topics like communication in relationships, stigma in adult products, and the importance of safe, consensual sexual expression. These are not just product pitches. They’re practical guides rooted in a desire to build a better understanding of sexual health and human connection.
A Lifelong Commitment to Sex-Positive Culture
Rick Vermunt’s journey spans more than three decades, and his mission has remained consistent. Make adult wellness understandable, accessible, and stigma-free. His blend of business sense and advocacy allows him to speak with both authority and empathy.
Through Adultsmart, Rick has fostered a digital environment that reflects his values. It is a store, yes, but more importantly, it is a learning tool. His consistent efforts to deliver well-researched content help shape an honest and inclusive discussion around sex and pleasure.
Rick Vermunt isn’t just an owner. He is an educator, a writer, and a voice for change. His work continues to influence the adult industry and improve the way people view sex, relationships, and identity.
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