Company Origins & Vision
How did SVibe come to life?
I am Egor Sharapkin, CEO of SVibe. Our family has worked in the adult industry for over 35 years, mainly in retail and distribution. Over time, we noticed that many brands kept offering products that were only slight changes of older designs. We wanted to bring something new to the market. After many discussions and tests, we launched SVibe to change the rules and offer a fresh experience for our customers.
What was the biggest challenge in bringing an innovative sex toy like SVibe to market?
Creating an innovative product is only part of the challenge; the real test lies in communicating its value to consumers. Innovation does not sell itself. The more unique a product is, the more effort is required to educate users about its benefits and functionality. Many buyers and potential users were initially confused by the product, as it didn’t fit into the conventional categories they were familiar with. Bridging this knowledge gap required extensive marketing efforts, detailed explanations, and hands-on demonstrations to illustrate how SVibe enhances the experience. Education became just as important as the product itself.
Many companies focus on women’s pleasure—why did you decide to create a product that also benefits men?
While the market has historically leaned toward women’s pleasure products, we saw an opportunity to bring innovation to all aspects of intimacy. Our team has proven expertise in creating unique and functional designs across different product categories. While some companies focus on aesthetics, we take pride in not just making products look unique but also ensuring they function at the highest level. Few brands can consistently achieve this across multiple categories. Our goal is to continue pushing boundaries and demonstrating that innovation in sexual wellness is still very much possible—whether for men, women, or couples. Additionally, our research and development process is highly collaborative, allowing every team member to provide feedback, making product design a truly inclusive experience.
What is your mission when it comes to designing adult products?
At the core of SVibe’s philosophy is one simple but powerful goal: to create the best possible experience for users. While this sounds straightforward, achieving it requires meticulous planning, testing, and iteration. We scrutinize every detail, from the design and functionality to the unboxing experience. Beyond just the product, we also focus on accessibility—ensuring that customers have easy access to educational materials that help them make the most of their purchase. Additionally, we prioritize exceptional customer service to support users worldwide. A great product is not just about the physical item; it’s about the complete journey from purchase to use.
How do you think attitudes toward male sexual health and pleasure have changed over the years?
For a long time, the market for male sexual wellness products lagged behind female-focused categories. However, we are now witnessing a shift. The gap still exists, but societal stigma is slowly diminishing. More men are realizing that using pleasure products does not compromise their masculinity but rather enhances their well-being. This shift is not just beneficial for business—it is a positive societal change that normalizes sexual health discussions for men. Just as women have embraced sexual wellness as an integral part of their self-care, men are starting to do the same, which is an encouraging trend.
Sexual Health & Wellness
Many men struggle with ED or confidence in the bedroom—what role do sex toys play in helping them regain control?
Sex toys are more than just pleasure enhancers—they can be valuable tools for sexual health and self-exploration. For men experiencing erectile dysfunction (ED) or confidence issues, these products provide a stress-free way to explore sensations, techniques, and stimulation methods. They encourage relaxation and self-awareness, helping men rebuild confidence in their abilities. By incorporating pleasure products into their routine, men can transform intimacy into a more fulfilling and less anxiety-driven experience.
For men over 50 dealing with prostate issues, what advice do you have on maintaining intimacy and pleasure?
Aging and prostate-related health issues can impact sexual function, but that doesn’t mean intimacy has to fade. The key is to adapt and embrace tools that cater to evolving needs. There are specially designed products that provide comfort and targeted stimulation, helping men maintain an active and pleasurable sex life. Open communication with partners is also crucial. When both individuals in a relationship understand each other’s challenges and desires, they can work together to maintain intimacy and connection.
There’s still a stigma around men using sex toys. Why do you think that is, and how do we change the conversation?
The stigma surrounding male pleasure products is rooted in outdated perceptions of masculinity. Many still associate vulnerability with weakness, leading men to shy away from exploring tools that could enhance their sexual well-being. Changing the conversation requires education and normalization. These products are not solutions to inadequacies but rather enhancements to pleasure and overall health. At SVibe, we are committed to breaking these stereotypes by promoting a more informed and positive perspective on male pleasure.
How can men introduce sex toys into their relationships without feeling awkward or judged?
The key to integrating pleasure products into a relationship is open, honest communication. Framing these tools as a way to enhance mutual satisfaction rather than as a remedy for a problem helps create a comfortable environment for exploration. Couples who approach the topic with curiosity rather than hesitation are more likely to have a positive experience. Establishing trust and ensuring both partners feel comfortable with the idea is essential for making these products a natural and enjoyable part of intimacy.
What are some of the most common misconceptions about male pleasure products?
One of the biggest misconceptions is that male pleasure products are purely for those experiencing ED or other sexual health concerns. In reality, they offer a wide range of benefits, from enhanced stimulation to deeper self-exploration. Another common myth is that using these products somehow diminishes masculinity. The truth is that they empower men by providing them with greater control over their pleasure and well-being. At SVibe, we work hard to educate the public and challenge these outdated beliefs.
Industry & Innovation
What are some of the biggest trends in the sex toy industry that excite you?
One of the most exciting trends is the overall increase in industry standards. Everything—from retail experiences and packaging quality to customer support and educational materials—is improving rapidly. Consumers expect more from brands, and companies must rise to meet these demands or risk losing relevance.
Additionally, societal attitudes are changing. Older generations may still hesitate to openly discuss the industry, but younger consumers are embracing it with enthusiasm. The cultural shift toward openness and acceptance is driving industry growth in new and unexpected ways.
How do you see advancements like AI and smart technology shaping the future of pleasure products?
In the short to medium term, AI and smart technology will create more personalized and interactive experiences. We are already seeing people engage with virtual partners, and the potential for synergy between AI and pleasure products is clear.
In the long term, we may see groundbreaking developments like fully interactive virtual intimacy. Concepts like “braindance” technology, where digital experiences are transmitted directly to the brain, could revolutionize how people experience pleasure. The idea of replaying saved intimate moments or experiencing entirely new sensations is closer than many realize—this technology could reach the mainstream within 10 to 15 years.
What do you think the adult industry still gets wrong when marketing to men?
Marketing to men often falls into two extremes: overly technical or overly erotic. Some brands position their products as high-tech gadgets, while others focus solely on visual appeal. Meanwhile, female products have evolved to blend innovation with thoughtful messaging. The male category needs more research and development investment and a more nuanced marketing approach that highlights functionality, wellness, and pleasure in a way that resonates with modern consumers.
If you could give one piece of advice to men hesitant about exploring sex toys, what would it be?
Simply put—try one. It won’t make you less of a man; in fact, it might just make you more in tune with your body and pleasure.
What’s next for SVibe and the adult industry?
We will continue to push the boundaries of innovation, introducing new products that redefine intimacy. Our mission is to build a brand that stands for quality, education, and inclusivity, shaping the future of sexual wellness one product at a time.
Conclusion
CEO Egor Sharapkin and his team at SVibe are reshaping how we view male pleasure. Their work is built on careful planning and clear explanations that help customers feel at ease with new products. By focusing on both design and function, SVibe aims to provide a better and more satisfying experience for everyone.
Frequently Asked Questions
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Who is Egor Sharapkin?
Egor Sharapkin is the CEO of SVibe. He comes from a long background in the adult industry and leads the team in creating better male pleasure products. -
How did SVibe start?
SVibe began from a family legacy in the adult market and a wish to offer fresh ideas in male pleasure. The goal was to break the old patterns with products that work well. -
What makes SVibe products different?
SVibe products are designed with careful planning and thorough testing. They focus on both clear function and good design to ensure a positive experience for users. -
How do these products support male sexual wellness?
The products help men explore new sensations and build confidence. They serve as tools to improve intimate moments and support overall well-being. -
What are SVibe’s plans for the future?
SVibe will keep refining its products and improve customer support. Their aim is to keep raising the standards in male sexual wellness and provide even better experiences over time.
Abhik is a skilled marketer with expertise in email marketing and beyond. He conducts exclusive interviews with owners of sex toy companies and provides honest reviews, helping people make well-informed decisions about their sexual wellness.
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